Arc'teryx URBAN

Client:

Concept

Role:

Art Director

Year:

2025

Industry:

Fashion

Overview:

Arc'teryx is known for its technical outdoorswear, but they don't have a following in the fashion world like other outdoors brands like Patagonia and North Face. This project seeks to overcome that by presenting Arc'teryx clothing on NBA Star and fashion icon Jordan Clarkson and Victoria's Secret and fashion model Ava Pearlman in Urban settings, and especially in a highbrow, yet casual art gallery in front of the work of Mary Weatherford.

Get technical about looking good.